Insights
How Can Email Marketing Fuel Your Overall Inbound Strategy
60% of marketers consider content ‘essential’ or ‘foremost’ for their overall plan of action. Inbound marketing is an approach that intensifies the customer’s experience by providing helpful content at each […]
December 14, 2021
Inbound Marketing
What Is A Marketing Audit And Why It’s The Secret...
In website governance, a content audit is the process of evaluating content elements and information assets on some part or all of a website…
How To Do A Digital Audit In 2021 That Leads...
Before you can effectively conduct a digital audit, there are three things you need to determine: what it is, why you need one, and who is responsible for conducting it. Once you’ve determined the answers...
Brand Positioning Process – 10 Brainstorming Questions To Get You...
Creating a brand position can feel overwhelming. This blog post is a roadmap on how to make a brand positioning statement. We will run through different tactics and strategies for […]
Strategy
The Importance Of Brand Positioning In Making Your Business Profitable
“Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility.” The first step towards brand consistency is knowing your brand position. This article will […]
12 Remarkable Brand Positioning Examples Of Iconic And Innovative Companies
Brand Positioning Examples of FAANG companies Who are the FAANG companies, and why are marketers obsessed with them? As some of you might already know, FAANG comprises Facebook, Amazon, Apple, […]
Why Web Content Audits Are The Secret Sauce To Content...
In website governance, a content audit is the process of evaluating content elements and information assets on some part or all of a website - Wikipedia
SEO
How To Use Content Marketing To Grow Your Business: A...
Did you know that traditional marketing is 62% more expensive than content marketing? Additionally, content marketing can generate up to 3 times more leads too! What is content marketing, and […]
8 Content Marketing Examples To Inspire You
If you are a digital marketer, you have probably heard the phrase, “If the content is king, engagement is queen.” Content marketing today involves a lot more than just creativity […]
8 Reasons Why Content Marketing Is Important For Long Term...
The Importance of Content Marketing Content marketing is no longer just – using content as a marketing tool. It is acknowledging that the audience has evolved. Just churning […]
B2B Customer Acquisition: Everything You Need To Get Started
According to a Gartner report, the number of people involved in a purchase decision increased from 1-2 to 7-8 in a typical small business. This essentially means acquiring B2B customers […]
Customer Acquisition For SaaS Companies in 2021: Key Tactics And...
How is customer acquisition for SaaS companies different? According to a McKinsey report, a software company growing annually, even as high as 20%, is highly likely to go out of […]
2 Striking Examples Of Brand Building That Helped Win Customers...
All marketers know that a good brand strategy can directly impact the company’s bottom line. While numerous international brands serve as a benchmark, Indian companies are not far behind. Here […]