Audience Research 101

Learn how to collect, analyze and interpret consumer intent to determine the right target audience for your business

Understand your audience and create the right marketing message for your business.

What we covered:
  • What is audience research?
  • The importance of audience research for marketing success
  • Fundamentals of audience research.
  • Exploration of audience research techniques.
  • What to expect from your audience research.
  • Examples of marketing that are based on target audience persona.

Meet Your Mentors

Sandeep Kelvadi,
CMO of Pixelmattic

Responsible for growth and marketing strategies at Pixelmattic helping clients articulate their brand value proposition with clarity and brevity. Sandeep has a decade of marketing and technology experience building products and lead generating websites that convert.

Karan Sachdev,
CTO of Pixelmattic

Pixelmattic’s chief tech officer is in charge of delivering fast and marketing-friendly WordPress solutions to clients. With more than 20 years of experience in building websites, Karan takes a special interest in ensuring websites not only look good but load blazingly fast.

Noella Thomas,
Chief Content Strategist at Pixelmattic

Content creator, copywriter and strategist at Pixelmattic, Noella helps clients build marketing strategies that are based on customer research and brand strengths. Her diverse marketing experience with B2C brands and B2B companies helps clients create impactful marketing campaigns.

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