Web Strategy

Digital Strategy for Business

Expand your brand reach using proven digital strategy frameworks and successful digital marketing strategies.

BRAND COMMUNICATION

Messaging and copy are at the core of any successful web strategy. Understanding your audience, crafting targeted copy and communicating your unique value proposition is the first step to building a comprehensive digital strategy for business.

Audience

Understand your target audience better and develop a market strategy to reach them effectively.

Voice

Establish your brand’s voice and tone that reflects the values and personality of your company.

Message

Articulate your USP in a simple and easy to relate to format for your buyers.

DESIGN STRATEGY

A design strategy is not just about aesthetics. It informs your digital strategy on how the message should look like and where to place it.

Information Architecture

Organise the information and content in logical categories for better accessibility, user experience and navigation on the website

Wireframe

Wireframe your user flows and customer journeys to maximise conversions

Prototype

Establish a style guide for your brand and prototype it to bring the content to life with well thought out layouts, designs and illustrations

MARKETING STRATEGY

No single digital marketing strategy can apply to all businesses. The surest way to find a successful set of marketing tactics is through A/B testing and doubling down on the digital strategies that work for your business.

Launch

Pick the right channels for your audience, create appropriate content and publish

Measure

Measure for engagement, interaction, leads and conversion and not just vanity metrics

Optimise

Review performance and continuously optimize it

Digital Strategy Consulting Activities

We’ll help you plan and build the perfect digital strategy for your business

Buyers Persona

Understand what influences and motivates your customers to make decisions that impact you.

Brand Story

Stand out in a world full of numbers and logic with your unique story.

Card Sorting

Plan and organise content on the website for better navigation, accessibility and usability.

Audits

Get an in-depth analysis of your digital presense with an audit of content, SEO, website and strategy.

Content Segmentation Grid

Provide your customer the targeted information and content at the right time in their buying process.

Content Style Guide

Set the voice and tone for your brand to ensure consistency of communication across all channels.

Value proposition canvas

Find out what value you offer to customers that truly matters.

Positioning framework

Find a unique gap in the market to position yourself as the sole leader in that segment.

Talk to a Digital Expert

PASSIONATE ABOUT YOUR BUSINESS? WANT WHAT’S BEST FOR IT?

 

When your business does exceedingly well, it reflects on us. That’s why at our remote WordPress Agency, we apply an absurd amount of care and attention to detail in creating a site experience that is high on strategy, design and development.