Our Recent WordPress Websites
We helped Rural Development Trust, a non-profit based in Andhra Pradesh, to create a modern web presence that showcased their extensive field work in the rural areas.Read More
Website Redesign Process
Navigating the vast landscape of WordPress website themes and plugins can be confusing.
We spend time understanding your business, your differentiating factors, market positioning vis-a-vis your competitors, research your industry and competitor websites. With the help of the Buyer Persona tool, we can visualize your audience and create a framework for building your entire digital strategy.
With all the information gathered during the research stage, we now begin to sort and filter information into logical, customer-centric categories. Once the information is categorized, we establish the hierarchies and links between them. This exercise results in the website sitemap, navigation menus, footers and other UX driven recommendations for the website.
The information architecture of the website will highlight the major themes and topics of your website. This is a good starting point for doing the first step of SEO - Keyword Research. We use a combination of free and paid tools to dig out 1000's of keywords and identify the SEO opportunities. Simultaneously an SEO audit of the current website will reveal current issues to fix in the website redesign process.
We follow a 3-step design process with wireframes being the first design step. Wireframes are a low-cost, high impact activity as it helps you visualize the content hierarchy, page layouts and marketing funnels on the website. We also use wireframes as a content gathering tool with our customers.
Before we start to design the website, we lay down the style guide for the site. The website style guide derives from your existing brand style guide but made web-friendly. Using this, we can establish design consistency across pages and also other digital properties.
Good copy sells. That's our fundamental belief. A website stripped away of its bells and whistle is primarily a communication tool. Our research-based, SEO optimized copy is focused on moving the audience one step closer to becoming a customer of yours.
We follow a mobile-first design approach for most of our clients since the majority of their website traffic comes from mobile devices. This approach ensures our designs are naturally responsive and reduces development and maintenance effort down the line. While the style guide and wireframes drive aesthetics and structure, we incorporate best design practices that increase the chances of conversion and engagement on each page.
Performance-Optimized Web Pages
We develop mobile-friendly web pages that are also optimized to load fast. We integrate page builders like Divi, Gutenberg or Elementor during development. The page builder gives you the flexibility to manage large portions of the website pages yourself without having to use code.
Marketing-friendly WordPress CMS
WordPress CMS is customized to help you publish and manage content easily using WordPress Custom Post Type features. Other WordPress customizations can include custom WordPress plugins, integrations with CRM, advanced search and e-commerce features. Our team will also configure essential marketing scripts and tools like Google Analytics, Google Search Console, Contact Forms and Email Marketing integration.
We put the website through rigorous rounds of testing once the web development is complete. Our team checks for browser and device compatibility issues and fixes all the bugs before handing over the project. A one-hour training session is scheduled with your team to walk them through the website features. Your conversion-optimized WordPress website is now live. We offer ongoing development support or website maintenance if you want to continue growing your site.
At each step in the above website development process, we give you an opportunity for you to provide feedback. The entire project is tracked through a Project Management Tool with access to your team. The communication and discussions around specific tasks happen on the tool. We provide weekly status updates through our Project Manager and calls are scheduled if any issue needs further discussion. At each step in the above website development process, we give you an opportunity for you to provide feedback.
WordPress Website For Every Need
Our custom WordPress web development process means we design a website in WordPress for your specific business.
A corporate website that represents your business, expertise, team and the services in a clear and crisp way
A news site or a website that publishes content for the digital age can only grow further with the right tools.
Convert interested students into buying your courses with good design and marketing strategies on the website.
I was impressed with the ideas that the Pixelmattic team came up with in the context of leveraging WordPress to the fullest extent.
Their knowledge of the platform was deep and they were able to make practical suggestions that were quickly implemented.