seo site audit

Simple Ways To Do A Great SEO Site Audit

Nithya Sudhir Pixelmattic Blog 2 Comments

You’ve heard the word, you don’t know what it really is, but everyone does it. Before you hire the next door neighbor to do your SEO or invest in online advertising, you should consider reading up on what SEO is and how it works. Then spend some time doing the basic SEO on your WordPress website.

What is Search Engine Optimization?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results.

Taking care of the ‘health’ of your website is one of the simplest ways to better your SEO! By ‘health’, we mean you got to keep your website up to date, check your content, links on the website, security etc.

You can do great SEO site audit by yourself by following a few steps and probably the use of some tools. Being search engine optimised is essential for your organic search results.

It is important because of the following reasons:-

  1. Google changes their search engine algorithm all the time. You must keep up with that. Or else your ranking drops.
    Your website should always focus on the target audience.
  2. The content you have on your website should not be outdated. There is a need for fresh and appealing content at all times.
  3. The website will contain a lot of links, make sure your links are not broken. Broken links lead to dead ends, such stops cause Google bots to negatively rate your website.
  4. If you need to improve your visibility on the search engine, you need to make sure you are implementing all the features that a search engine is looking for.

Now that you have a basic idea of why you need to do an SEO site audit, let’s move on to how to do one.

Have an overview of what you want to check, how you will go ahead to do that (for example maybe some tools), and then you make the required changes. Keep collecting data, so you can analyse them and compare them to the standards. You data should essentially have the following to analyse:

  1. Analyse the target keyword
  2. Your website domain and subdomains
  3. The site maps
  4. Check the page indexes
  5. The internal links
  6. The page speed and load time

Here’s A Great Infographic On How To Do A Simple Site Content Audit:

seo site auditSome tools to help you carry out a great SEO site audit:

  1. Open Site Explorer
    A campaign to track your site’s profile over time and against competitors.
  2. Screaming Frog
    It fetches all the SEO related issues by crawling your data.
  3. MySiteAuditor
    Helps get 10x more SEO leads and sales.
  4. Google Webmaster Tools
    Use these tools to maintain google friendly websites
  5. YSlow
    Analyse why your page is slow
  6. Page Speed by Google
    Optimise your website to the best practices.
  7. SharedCount
    Track all the URL shares and likes your site has got.
  8. Link Detective
    Helps in site optimisation, competitive analysis, and link management.

Here’s a useful resource on how to increase website speed if slow page load times are affecting your SEO.

What’s your experience with SEO site audit been like? Share with us in the comments section.