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How To Use Content Marketing To Grow Your Business: A...

Did you know that traditional marketing is 62% more expensive than content marketing? Additionally, content marketing can generate up to 3 times more leads too! What is content marketing, and how to use content marketing to grow your business? Content marketing is a marketing technique that involves developing unique and relevant content that holds value […]

8 Content Marketing Examples To Inspire You

If you are a digital marketer, you have probably heard the phrase, “If the content is king, engagement is queen.” Content marketing today involves a lot more than just creativity to be engaging. Here we look at eight content marketing examples of brands that have changed the game. Case Study 1: Coverfox – Analytics and […]

8 Reasons Why Content Marketing Is Important For Long Term...

The Importance of Content Marketing Content marketing is no longer just – using content as a marketing tool. It is acknowledging that the audience has evolved. Just churning out content and expecting your audience to consume it no longer works.  Content marketing today is a strategy that understands that the audience can choose to shut […]

B2B Customer Acquisition: Everything You Need To Get Started

According to a Gartner report, the number of people involved in a purchase decision increased from 1-2 to 7-8 in a typical small business. This essentially means acquiring B2B customers has become a longer and more complex process.¬† Key elements of a B2B Customer Acquisition Strategy  Your product or service and business model are the […]

Customer Acquisition For SaaS Companies in 2021: Key Tactics And...

How is customer acquisition for SaaS companies different? According to a McKinsey report, a software company growing annually, even as high as 20%, is highly likely to go out of business in a few years. In other words, even a growth rate of 20% is not good enough to sustain a software business. That is […]

2 Striking Examples Of Brand Building That Helped Win Customers...

All marketers know that a good brand strategy can directly impact the company’s bottom line. While numerous international brands serve as a benchmark, Indian companies are not far behind.  Here we will look at two Indian companies that have cracked the branding code. Since branding works differently for B2B and B2C, we will study one […]

The Essential Elements Of A Brand Strategy For A Successful...

Brands are not built overnight. It takes time and effort to build a good brand. More importantly, it needs a thorough brand strategy. Investing in a brand strategy is the first step towards long term growth.    What is Brand Strategy? A brand strategy is an intensive plan backed by research and insights. Putting together […]

Multi Currency Payment Gateways In India For Your International Business

Businesses that have expanded their reach in different countries and established customer relationships in many parts of the world must have Payment Gateway with Multi Currency Support. Multi Currency Payment Gateways let merchants offer their international customers the ability to pay in the currency they know best – their own.

What You Can Learn From The Best News Website Designs

People process loads of information on the web every day, and this, of course, affects how they expect news website designs to behave.

How To Add WhatsApp On Your WordPress Website?

We’ve developed a simple and elegant Whatsapp plugin that you can add to your website. If you want to see a demo, view this page on a mobile phone and tap on the Whatsapp icon.

10 Useful Google Tools To Improve Your Website

Google has a big stake in ensuring that your website is up to current standards. Google search indexes web pages to make it available to those looking for information. In order to do that well, they want your website to be mobile friendly to begin with

The Best Online Communication Tools For Your Business

Good communication tools help employees and managers to get their work done according to time and budget, as they are able to soundly relay their objectives,