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A Complete Overview On The State Of E-Commerce In India...

Despite the recent shutdowns and funding crunch affecting the startup ecosystem, digital commerce has established itself. E-Commerce in India is growing at an astounding rate and is

What Is A Marketing Audit And Why It’s The Secret...

If you are looking to do a marketing audit and unsure how to begin, this blog is for you. Let’s start with the basics. What is a Marketing Audit? A marketing audit is an end-to-end evaluation of your marketing ecosystem. An audit includes looking at your collateral, creatives, campaigns, strategies, and anything remotely associated with […]

How To Do A Digital Audit In 2021 That Leads...

Before you can effectively conduct a digital audit, there are three things you need to determine: what it is, why you need one, and who is responsible for conducting it. Once you’ve determined the answers to those questions, you can move into the next phase of performing an audit. We will walk you through the […]

Brand Positioning Process – 10 Brainstorming Questions To Get You...

Creating a brand position can feel overwhelming. This blog post is a roadmap on how to make a brand positioning statement. We will run through different tactics and strategies for each step of this brand positioning process.  But first, If you haven’t already, check out our blog on what brand positioning is and why your […]

The Importance Of Brand Positioning In Making Your Business Profitable

“Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility.” The first step towards brand consistency is knowing your brand position. This article will take you through brand positioning and why it’s the essence of business success. The Importance of Brand Positioning Brand positioning is “the act of designing […]

12 Remarkable Brand Positioning Examples Of Iconic And Innovative Companies

Brand Positioning Examples of FAANG companies Who are the FAANG companies, and why are marketers obsessed with them? As some of you might already know, FAANG comprises Facebook, Amazon, Apple, Netflix, and Google. These are the biggest brands in the world. These companies have redefined their industries and stand out from their competitors.  All of […]

Why Web Content Audits Are The Secret Sauce To Content...

In website governance, a content audit is the process of evaluating content elements and information assets on some part or all of a website – Wikipedia

How To Use Content Marketing To Grow Your Business: A...

Did you know that traditional marketing is 62% more expensive than content marketing? Additionally, content marketing can generate up to 3 times more leads too! What is content marketing, and how to use content marketing to grow your business? Content marketing is a marketing technique that involves developing unique and relevant content that holds value […]

8 Content Marketing Examples To Inspire You

If you are a digital marketer, you have probably heard the phrase, “If the content is king, engagement is queen.” Content marketing today involves a lot more than just creativity to be engaging. Here we look at eight content marketing examples of brands that have changed the game. Case Study 1: Coverfox – Analytics and […]

8 Reasons Why Content Marketing Is Important For Long Term...

The Importance of Content Marketing Content marketing is no longer just – using content as a marketing tool. It is acknowledging that the audience has evolved. Just churning out content and expecting your audience to consume it no longer works.  Content marketing today is a strategy that understands that the audience can choose to shut […]

B2B Customer Acquisition: Everything You Need To Get Started

According to a Gartner report, the number of people involved in a purchase decision increased from 1-2 to 7-8 in a typical small business. This essentially means acquiring B2B customers has become a longer and more complex process.  Key elements of a B2B Customer Acquisition Strategy  Your product or service and business model are the […]

Customer Acquisition For SaaS Companies in 2021: Key Tactics And...

How is customer acquisition for SaaS companies different? According to a McKinsey report, a software company growing annually, even as high as 20%, is highly likely to go out of business in a few years. In other words, even a growth rate of 20% is not good enough to sustain a software business. That is […]