Ather Energy, an innovative electric vehicle (EV) leader, hails from India and is committed to redefining urban commuting. Emphasizing innovation, sustainability, and state-of-the-art technology, Ather Energy stands at the forefront of EV advancements. Their dedication to revolutionizing urban mobility led to a collaboration with Pixelmattic, resulting in the creation of two groundbreaking subsites: Ather Press and Ather Support.

The project aims to:

• Craft two cutting-edge, visually captivating websites for Ather Energy.
• Guarantee exceptional mobile-friendliness and responsiveness on diverse devices.
• Establish an effortlessly navigable, user-centric browsing experience.
• Infuse design elements that resonate with Ather Energy’s brand essence and identity.

Challenges: 

• Grid Format Complexity: The manual implementation of the grid format posed a significant challenge during the development process. Ensuring a seamless and visually appealing grid layout was crucial for the UI.
• Facility for seamless incorporation of new scooter models through a non-coding process.
• Integrating an API to dynamically retrieve current pricing information from the company’s backend system, contingent upon state-specific taxation regulations.
• Capability to effectively oversee and modify news, manuals, and related content without coding knowledge

Solutions by Pixelmattic: 

Website Development: Two new websites were successfully developed, each catering to a specific purpose within Ather Energy’s digital presence.

Here’s a glimpse of Ather Press website:

Here’s a glimpse of Ather Support website:

Responsive Design: To meet the client’s objective of mobile-friendliness and 100% responsiveness, Pixelmattic employed responsive design principles. This ensured that the websites delivered a consistent and optimal user experience across various devices and screen sizes.

• UI Enhancement: The development team at Pixelmattic focused on creating an outstanding user interface by designing intuitive navigation, visually appealing layouts, and engaging graphics.

Pixelmattic played a pivotal role in seamlessly integrating design elements on the website that impeccably mirrored Ather Energy’s distinctive branding and identity. With meticulous attention to detail and a keen understanding of Ather Energy’s ethos, our team skillfully translated the brand’s core values into visual elements. 

From colour palettes that resonate with Ather Energy’s vision to graphics and images that encapsulate their innovative spirit, every facet was thoughtfully crafted to evoke a sense of familiarity and resonance with the audience. This meticulous alignment of design with branding not only bolstered the visual appeal but also contributed to establishing a cohesive and compelling online presence that embodies Ather Energy’s uniqueness.

This project stood out due to several notable factors:

• Professionalism: The client and Pixelmattic maintained a professional working relationship throughout the project. This ensured effective communication and a streamlined development process.

• Timely Delivery: The project was successfully completed within the stipulated timeframe, showcasing Pixelmattic’s commitment to meeting deadlines and delivering results promptly.

As this collaborative success story unfolds, it is a testament to the dynamic possibilities achieved through strategic partnerships. Ather Energy holds a distinguished status as one of our esteemed retainer clients, marking an ongoing collaboration that spans two years. Ather Energy’s pioneering spirit harmonized seamlessly with Pixelmattic’s expertise, creating websites that epitomize innovation, responsiveness, and user-centred design.

Elevate your digital presence with Pixelmattic’s expert WordPress services. Witness the seamless fusion of design, functionality, and engagement that characterizes projects like Ather Energy’s websites.