Digital Marketing Strategy for an IoT Lighting Company

Services Provided:
Technology

Synconext approached us to help them with digital marketing and in particular to improve brand recall. After studying their business and the audience, we zeroed in on email marketing as the first low hanging fruit.

While we created content and set up their email marketing, we also began work with them on devising a comprehensive digital marketing strategy with understanding who their audience and buyers are. For this, we conducted multiple sessions and workshops with their sales teams, to identify different types of buyers, profile them and dig deeper into each type to ultimately create buyer personas.

We then helped Synconext create a brand voice and tone deck for all future marketing efforts.

Recommendation from Synconext

We initially did a trial email marketing campaign which resulted in a good response and the conversion of a large client. This encouraged us to engage Pixelmattic team on developing a marketing strategy for us. They helped us identify and articulate what our message should be and to whom. The workshop sessions and the interactions were insightful and very beneficial for us