Digital Strategy and Consulting for an EdTech company
The Explorer’s Lab provides a learning experience through virtual internships, expeditions, and boot camps for students in the middle east. They had approached us to revamp and manage the website. After understanding their business and needs, we recommended our Digital Growth System. They agreed to revamp their digital presence.
Our scope of work for this Edtech client included:
- Development of Brand and Content Marketing Strategies
- Creation of Brand manual
- Formulation of brand positioning statements and communication objectives.
- Creating buyer personas and researching the target audience
- Formulated website copy and image guidelines
- Creation of brand identity
- Revamp and redesign the website
- Recommendations for hosting and website maintenance
- Integrations of the forms with Mailchimp and Hubspot
- Optimize the website for SEO and performance