UX Design for a Non-Profit Website Optimized for Donations



Services Provided: Design  Development  Maintenance  
UX Design for a Non-Profit Website Optimized for Donations

Rural Development Trust is an NGO based out of Anantpur, Andhra Pradesh. Judit who was the International Communications Officer at RDT reached out to us through our website in June 2018.

We visited their HQ in Anantapur on their invitation to understand the history of the organization and their scale of efforts in the rural areas of Andhra and Telangana, which inspired us to come up with a modern website.

The non-profit had an old and outdated website that was suffering from frequent website downtimes and security issues. The content on the website as also dense and not easily navigable.

We followed our systematic process of guiding the client through different phases of the website project and provided the following services:

  1. Information Architecture Consultation
  2. Website Design
  3. Custom WordPress Development
  4. Development of a resource hub for uploading their publications
  5. Payment gateway integration for accepting donations
  6. Hosting and website maintenance

We followed a 3 stage design process which you can read about in our case study. The design imbibed the rural environments RDT works in, their brand colors in the logo and the need for using lots of pictures of the work they do on the ground.

Here is the design transformation of the website from a wireframe to a fully functioning website:

Recommendation from Rural Development Trust


Having worked with the team at Pixelmattic, we know that they are among the best in the field, especially at WordPress. The recommendations on how we should structure our content was especially helpful. The team at Pixelmattic is highly professional and skilled. They have a great understanding of technicalities as well as design and content. Not only were they quick to respond to our queries and suggestions but they guided us at every step through the process.

Felita Viegas

Communications Officer

Project's Case Studies


Case Study of a Non-Profit Website Redesign

Website Redesign Challenge   1. Information Hierarchy and Navigation Issues The number of pages and multi-level page hierarchy made content accessibility and discoverability a challenge, particularly when one of the goals of the client was to showcase the extensive work they were doing. The left side menu and right sidebars added a lot of navigational links but narrowed the content area significantly. This reduce the room for displaying content effectively. It did not provide clear paths to finding information quickly either. Menu structure on the old website 2. No Clear Call-to-Actions The cluttered content and no clear call to action…

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