Web Strategy and WordPress Theme Development for a Coaching Centre



Web Strategy and WordPress Theme Development for a Coaching Centre

CrackVerbal is a GRE GMAT Coaching centre based out of Bangalore. They had 3 WordPress websites for each of their business vertical. Duplication of efforts and managing 3 websites was becoming a challenge. The design on the old websites was also not conducive to conversion as they had evolved through numerous in-house modifications and changes.

Our work with CrackVerbal for the first few weeks involved understanding their business, audience and their USPs. We helped created 4 different buyer personas which would later be used in writing copy and for their content marketing activities.

Merging the pages and page hierarchy from 3 websites into a new single was a challenge. We conducted a workshop and using the card-sorting technique, we were able to categorize pages from 3 websites into logical and customer-centric buckets. We also ended up eliminating pages that were not necessary.

https://www.instagram.com/p/BcuxXuxnQB0/?utm_source=ig_web_copy_link

With the information architecture of the new website finalized, we worked on the copy and design of the website. The website was then developed as a custom WordPress theme incorporating the layouts and conversion-optimized content.

CrackVerbal Home Page Wireframe created by Pixelmattic
CrackVerbal Home Page Wireframe

We created a resources hub for GMAT, GRE, and Admissions which the client can use to upload different types of content – webinars, guides, solutions, etc. With advanced search integrated, we were able to implement a searchable, easily navigable resource hub for their audience.

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