StrategyDigital strategy and in particular web strategy uses resources on the internet to achieve your business objectives. The website, your blog, social media and a digital consumer's behaviours become important components in your plan.
12 Remarkable Brand Positioning Examples Of Iconic And Innovative Companies
Brand Positioning Examples of FAANG companies Who are the FAANG companies, and why are marketers obsessed with them? As some of you might already know, FAANG comprises Facebook, Amazon, Apple, Netflix, and Google. These are the biggest brands in the world. These companies have redefined their industries and stand out from their competitors. All of […]
B2B Customer Acquisition: Everything You Need To Get Started
According to a Gartner report, the number of people involved in a purchase decision increased from 1-2 to 7-8 in a typical small business. This essentially means acquiring B2B customers has become a longer and more complex process. Key elements of a B2B Customer Acquisition Strategy Your product or service and business model are the […]
Customer Acquisition For SaaS Companies in 2021: Key Tactics And Examples
How is customer acquisition for SaaS companies different? According to a McKinsey report, a software company growing annually, even as high as 20%, is highly likely to go out of business in a few years. In other words, even a growth rate of 20% is not good enough to sustain a software business. That is […]
2 Striking Examples Of Brand Building That Helped Win Customers Trust
All marketers know that a good brand strategy can directly impact the company’s bottom line. While numerous international brands serve as a benchmark, Indian companies are not far behind. Here we will look at two Indian companies that have cracked the branding code. Since branding works differently for B2B and B2C, we will study one […]
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We will help you plan your online strategy by understanding your audience intimately, mapping your existing digital properties to a clearly laid out marketing plan and executing it through campaigns, landing pages and custom WordPress websites