Get your audience to know you, like you,
and buy from you
with our content marketing help

We’re a content marketing agency in India that generates 70% of our business from our own content marketing efforts

Leads generated

Keywords ranked

We’ve advised business owners and marketing
managers at some of the top companies on their digital presence

Content marketing advantages – a long-term 24X7 lead generation tool for your business.

As your content marketing consultant, we devise a smart content strategy, build a great content marketing website and use proven marketing tactics to build you a reliable lead generating system.

Why Content Marketing Works

Content marketing builds assets. Paid marketing
burns pockets

Ad campaigns produce quick results, but they are short lived and never sustainable. Paid marketing can never be the core pillar of your marketing strategy unless you have billions of dollars in funding.

Content marketing produces content assets that have a long shelf live and give you sustained returns. It might take time for you to see the results, but they can create a virtuous long-term growth cycle.

Ad campaigns produce quick results, but they are short lived and never sustainable. Paid marketing can never be the core pillar of your marketing strategy unless you have billions of dollars in funding.

Content marketing produces content assets that have a long shelf live and give you sustained returns. It might take time for you to see the results, but they can create a virtuous long-term growth cycle.

Schedule a call with a content marketing consultant to see how we can help you strategize and build long-term content marketing assets

Why would anyone buy from you if they don’t
know you or like you?

Content marketing builds brand awareness, trust and nudges them towards forming a relationship with your brand.

Sales and advertising campaigns interrupt the buyer and attempt to hardsell and push for a sale.

The secret to getting your audience and the potential customer to like you is solve their problems and answer their questions with content.

Key to content marketing success is consistency
and a system for execution

Content marketing is hard, that’s why most give up after a few months of trying. As your content marketing agency we will drive your content marketing execution and ensure consistency.

The best content marketing agencies go beyond mindless content creation and content hacks. Create meaningful content with our content marketing strategies that your audience will love.

Content marketing is hard, that’s why most give up after a few months of trying. As your content marketing agency we will drive your content marketing execution and ensure consistency.

The best content marketing agencies go beyond mindless content creation and content hacks. Create meaningful content with our content marketing strategies that your audience will love.

Schedule a call to see if we’re the right content marketing agency for you

Frequently asked questions about content marketing

Are you confused where to invest your marketing budget? Let’s help you understand content marketing better and see if it’s the right fit for you.

Is my business a good fit for content marketing?

Does your audience and potential customer spend a significant time online? Is some part of this time spent looking for solutions to their problems? If your answer is yes to both, then content marketing can be a great fit to generate leads and build brand awareness.

What is a content marketing company?

A content marketing company advises, plans and executes content marketing strategies for its clients. There are B2B content marketing agencies which specialize in content marketing for B2B customers and there are other who specialize in industry niches as well. For example, our content marketing experience has been with B2B, Edtech and B2B services industries.

What does a creative content agency do?

A creative content agency is like any other content marketing agency but with a bigger emphasis and better skills when it comes to creative content. Creative content can be visual content like illustrations, graphic design and animation. A creative content agency is generally preferred by B2C and D2C companies that want to create visually appealing content to get the attention of their audience.

What does content marketing include?

Content marketing services can include the following:

  • – Content strategy
  • – Audience research
  • – Content marketing tactics
  • – Content writing
  • – Content research
  • – Keyword research
  • – Content optimization for SEO
  • – Content reporting
  • – Maintenance and updating content
  • – Social media marketing
Does this content marketing service include SEO and social media marketing?

SEO and social media marketing are intricately link to content marketing. SEO activities like keyword research and on-page optimization are essential for content marketing to succeed. Our team of content marketing consultants can not only advise you on content strategy but also optimize it for SEO.

Social media marketing is helpful in distributing the content you create. It is a vital part of the content distribution strategy.

Are you the right content marketing agency for us?

If you have an in-house marketing team already and just need a content production team to create content for you, then we’re not the right fit. However, if you want help in creating a content marketing strategy, turning your website into a content marketing asset and managing the content production process for you, then we can be of help. See more on how this works with our Digital Growth System.

How do you use content marketing?

Content Marketing can convince an organic website visitor to invest in your product without you having to sell it. You can use it to build awareness and trust about your brand by targeting a new, broader set of audiences and potential customers. Great content nurtures prospects by targeting the right audience at the right stage in the sales funnel. You can learn more about this here.

What are some good examples of content marketing?

1. Tanishq is a popular household name in India. As a B2C brand, their content marketing is predominantly through video ads and social media. Tanishq’s messaging has a strong brand recall.

2. Shopify has created organized content that converts. Its blog is full of information for entrepreneurs setting up their e-commerce businesses. Its case studies are structured from a customer’s perspective and have a clear CTA.

Read more examples here.

How quickly can I see the results with content marketing?

The results are visible sometimes as early as 3 months, but it usually takes 6 months to a year. Content marketing is about building credibility online using content. And it takes time for content to be noticed and discovered. There are ways in which some of this can be sped up, but we recommend to our clients to invest for the long term and build content assets.

What can a content marketing agency do for me?

A content marketing agency can help you create content. But more importantly, create content strategically to achieve your business goals, whether they are to increase website traffic, generate more leads, improve brand recall etc. A good content marketing agency will be able to guide you on what is the right content strategy for your business after analyzing your industry, competitors, and audience preferences. A not so good content marketing agency will only produce lots of content but without any strategic advice.

Do marketing agencies create content?

Not all marketing agencies create content. Most marketing agencies outsource the content creation to freelancers or content partners. Because creating content depends on expert knowledge and domain expertise, a marketing agency may not have the specialized knowledge to do so in-house. At Pixelmattic, we do not create any content in-house.Instead, we set up a content creation workflow and bring in an senior content writer with domain expertise and manage the entire content creation process for the client.

What is not a part of content marketing?

Depending on the scope of the engagement and skill level of the agency, the exclusions can vary.

– Website design

– Website development

– SEO

– Video production

– Email marketing

– Content writing

Here are some items that are not part of our content marketing:

– Video production

– Content writing

Our Digital Growth System includes website design, website development & maintenance, SEO. content strategy and management of content marketing activities.

Should I also spend money on paid ad campaigns?

While we’re not big fans for ad driven marketing strategies, we do make use paid ad campaigns like Google PPC and Instagram ads when there is a specific need for it. So the answer is it depends on your business, the marketing goal and at what stage of the buying process you’re targeting the ads for.

Can I outsource content writing to you?

We do not write content for our customers. Our approach is to find the best content writer with domain knowledge so that the end output is not fluff content but well researched and well written content that your audience will appreciate and learn from. However, we manage the entire content process from research, creation, optimization and publishing it.

How to calculate the content marketing ROI?

Content marketing ROI is the percentage of revenue that you gain from your content marketing efforts compared to the spend. Here’s a simple formula for calculating content marketing ROI.

ROI from Content Marketing = (Return – Investment/Investment) * 100

To calculate average overall returns, you can start calculating individual content marketing efforts.

What are the benefits of content marketing?

The benefits of content marketing are long-term and sustainable. Content marketing is like an investment whose value increases and produces returns consistently. The ability to produce reliable and consistent long-term results can be important for many businesses.

A lead with a LTV of $10,000 is generated every other week on our website thanks to our content marketing. Want to know how this can work for your business?

Content is to content marketing what a brick is to a building. Bricks alone don’t make a building. They need an architect and a builder. Talk to us to find out how we can architect your content marketing strategy to achieve long-term growth.