The Most Comprehensive WordPress Marketing Guide in 2020

The Digital Marketer’s Guide to Using WordPress

Build Fast Landing Pages, Launch Campaigns & Manage Lead-gen Websites, Without Code.

Our WordPress Marketing guide contains 20 chapters of WordPress marketing tips and insights, written by WordPress experts with a decade of experience in WordPress development and marketing.

We’ve curated the best WordPress plugins for marketing and the most impactful marketing tactics to use on WordPress.

Read the entire WordPress guide from the beginning or jump straight to the chapter of your interest.

  1. Pick Hosting for WordPress
  2. Getting Started with WordPress
  3. Website Planning Process
  4. Wireframes for Websites
  5. Useful WordPress Features
  6. Shortlisting WordPress Themes for Marketing
  7. Choosing WordPress Page Builders
  8. Optimizing WordPress for SEO
  9. Content Marketing with WordPress
  10. Common WordPress Mistakes
  11. Integrating Analytics with WordPress
  12. Launching Marketing Campaigns on WordPress
  13. Building Landing Pages on WordPress
  14. Important Pages to Optimize
  15. Speeding up WordPress
  16. WordPress Marketing Automation
  17. WordPress CRM Integration
  18. Build Email List on WordPress
  19. Project Expectations & Budget
  20. Final Thoughts & Marketing Survey Results

WordPress for marketing is a logical choice for many. WordPress is the most popular and widely used CMS. It has a big ecosystem of service providers, online documentation and plugins.

The Digital Marketing Benefits of WordPress

  • SEO-friendly CMS
  • Portability of content
  • A plethora of marketing plugins
  • Easy integration with other systems
  • No-code customization options
  • A big ecosystem of service providers, solutions and community.

We’ve interacted with a lot of marketing folks who are responsible for lead generation, the website traffic and business growth. Through our conversations with them, we’ve heard some questions asked over and over again. This inspired us to create the Ultimate WordPress Optimization Guide.

WordPress for Marketing – Who is this Marketing Guide for?

This is a WordPress guide for marketers who want to learn how to::

  • Ensure your website is structured to meet your business and marketing goals
  • Overcome the challenges marketers face when building a website
  • Improve lead generation and overall ROI of the website
  • Maintain the website with simple but effective tools
  • Or simply unsure what your website must have

..then this WordPress optimization guide is for you!

It doesn’t matter if you work with a small or large organisation or work as a freelancer, this marketing guide will help you no matter the size of your business.

Download the guide or read till the end to find out what was the biggest cause for concern with most digital marketers and the results for all the questions.

How is this WordPress for Marketing Guide different from the others?

There are plenty of online courses, guides and resources for a digital marketer to learn about SEO, Facebook marketing and Google Ads. There is an equal amount of free resources to learn about the technical aspects of WordPress.

In our experience of interacting with digital marketers who use WordPress, we realised that there was no resource that combined the two. This guide offers digital marketers the most important aspects of WordPress that relates to their marketing efforts.

This guide is not technical documentation for WordPress or digital marketing. Rather it provides practical and useful advice on how to use WordPress and get the most out of it for your digital marketing efforts.


Why choose WordPress?

  1. WordPress powers more than 32% of the internet and has a 60% market share among CMS providers.
  2. WordPress is open source and supported by an active community all over the world (in 400+ cities), so finding access to help is never far away. Pixelmattic is an active participant and a core organizer of the Bengaluru WordPress community.
  3. It has a massive library of themes and plugins (50,000+). Combined with the flexibility of the platform, WordPress can be customised to meet almost any requirement
  4. Since it started out as a blogging platform and evolved into a complete CMS, it has built-in features that make content publishing extremely easy.
  5. WordPress is actively developed and improved constantly through the help of the community. There is a major software release every quarter, adding new features and improving older ones.
  6. WordPress is SEO friendly thanks to search-friendly URLs, content publishing features and many SEO plugins that can do a lot with no coding effort.
  7. WordPress can be fast and robust. It’s how you set it up and maintain the website that impacts the performance. (We’ll show you all the common traps to avoid in this guide)

Hosting for WordPress – Build on a Strong Foundation

Table Of Contents1. Shared Hosting2. Virtual Private Server Hosting3. Dedicated Server Hosting4. WordPress Hosting for e-Commerce Hosting is the bedrock of your website. A weak…


Getting Started With WordPress – Early, But Critical Decisions To Make

Table Of ContentsGetting Started With a WordPress WebsiteWordPress Basics: Getting Started With WordPress, The Right WayQuick Start List to Getting Started with WordPress:Working with a…


Website Planning Process – Plan Right and See Your Project Succeed

Table Of ContentsHow Important is the Website Planning Process?Planning of a website cannot be outsourced!Here are some keys aspects to plan when setting up your…


Wireframes for Websites – A Low-Cost High-Impact Tool

Table Of ContentsWhy are Wireframes for Websites so Important?Types of WireframesLow-fidelity WireframeHigh-fidelity Wireframe We have briefly discussed using wireframes for websites in the previous chapter.…


12 Useful WordPress Features

Table Of Contents1. User Privileges2. Pages, Post and Custom Posts3. Page and Post Privacy Features4. Image Editing5. Page and Post Revisions6. Importing & Exporting Blog…


WordPress Themes for Marketing – Speed, SEO & Support

Table Of ContentsWhat are WordPress Themes and How Do They WorkWhat is The Difference Between a WordPress Theme and Template?How to Choose a WordPress Theme…


WordPress Page Builders – Love or Hate ‘Em You Can’t Ignore Them

Table Of ContentsPage Builders for WordPress - Do You Need Them?Advantages of Page Builders in WordPressDisadvantages of Using Page Builders for WordPressComparison of Page Builders…


Optimizing WordPress for SEO

Table Of ContentsWordPress for SEO: How Does It Help?Steps to Optimize WordPress for SEORecommended WordPress SEO Plugins Using WordPress for SEO is a good first…


Optimizing Your Website for Mobile Devices

Table Of ContentsWhat is Website Mobile Optimization?Free ToolsPaid ToolsHow to Create a Mobile-Friendly WordPress WebsiteHow Do You Decide Between a Mobile-Friendly Website and a Native…


Content Marketing with WordPress – Go From a Regular User to a Power User

Table Of Contents1.Know Your Audience2. What is your Brand Positioning Statement3. Segment your Content4. Maintain an Editorial Calendar 5. Optimize your Content Writing Experience6. Make your…


7 Common WordPress Mistakes

Table Of Contents1. Not Using a Child Theme2. Overlapping Categories and Tags3. Adding too many Plugins 4.Using a Weak Admin Username and Password5. Running WordPress on…


Configuring and Monitoring Analytics for WordPress

Table Of ContentsWhy Measure?What to Measure?Vanity MetricsAnalytics for WordPress - OptionsGoogle AnalyticsHotjarMixpanelWordPress Plugins for AnalyticsLocal StatsPosts DataInstalling Tracking Codes on your WordPress SiteTracking Conversion Analytics…


Launch Successful Marketing Campaigns Using WordPress

Table Of ContentsComponents of a Successful Marketing Campaign:Planning a Marketing CampaignTypes of Marketing CampaignsPicking the Distribution Channels of your Marketing CampaignOptimizing Conversions for your Marketing…


Landing Page in WordPress – Build, Test and Reuse

Table Of ContentsComponents of a Landing PageDesign Considerations for a Landing PageWriting Marketing Copy for a Landing PageHow to Make a Landing Page in WordPressOptimizing…


Important Pages on Your Website With Low Traffic But High Impact

Table Of Contents1. Thank You PageWhat is a Thank You Page?Why Do You Need a Thank You Page?How to Create a Thank You Page in…


Super Charge Your WordPress Site Speed With Easy Website Optimization Tips

Table Of ContentsWhy is Website Speed Critical?Understanding Website Speed Optimization TermsIs a WordPress Site Slow?Factors that Impact WordPress PerformanceHow to Check and Test Website PerformanceAcceptable…


WordPress Marketing Automation Explained

Table Of ContentsWhat is Marketing Automation?Marketing Automation with WordPress1. Content Publishing, Sharing & SyndicationContent PublishingContent SharingContent Syndication2. Performance Optimization3. Search Optimization4. Comments5. Lead Generation6. Analytics…


Multiple Ways to Setup a WordPress CRM Integration

Table Of ContentsWhat is CRM? Why Do You Need One?What is the Difference Between CRM and Email Marketing Software?Finding the Right CRM for your BusinessWays…


Grow Your Email Marketing With WordPress Email List Building Tools

Table Of ContentsWhy is Email Marketing Excellent for Lead Generation?How Does Email Marketing Work?10 Tactics Using Email List Building Tools on WordPress:Bonus Email List Building…


Managing Expectations, Budget and Performance

Table Of Contents1. Make the project plan as elaborate as possible2.Educate all stakeholders3. Send timely updates 4. Prepare a detailed project timeline5. Create a detailed budget6.…


Final Thoughts on Using WordPress for Marketing

As per a Hubspot global report, 63% of marketers they interviewed were planning to invest in a website upgrade in 2020.  We spoke to digital…

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