Why do you need a Marketing Strategy Audit?
Optimised resources & budgets
Know exactly what you need, what you can let go of & what you can improve. In the process, save costs & optimise budgets for maximum ROI.
Bring your entire team on the same page so working together on shared goals is a breeze. No more misaligned expectations, doubling up on work or details falling through the cracks.
A marketing audit gives you a bird’s eye view of your efforts so it’s easier to track new & previously untapped opportunities.
How does a Marketing Audit work?
Map out goals for different domains like SEO, email, social etc. and create measurable targets. Don’t forget to be realistic.
Review marketing inventory
Get all your marketing collaterals in one place and label them based on the metrics you want to track.
Choose tangible metrics
To have measurable goals, choose the right metrics. Relevant ones will help you determine: brand awareness, brand loyalty, share of voice & lead conversion rate among others.
Analyze current environment
Compare goals with the current situation, ask questions, look for gaps & opportunities, look at previous reports & build a system to cover everything.
To see where you stand in the market, benchmark your findings against the industry standards & competition.
Prepare a report with an action plan
A good report is the one that has actionable, data-driven insights, realistic timelines complete with short & long-term goals.