Today real estate business is booming with the growth in population across the globe. With the advent of better living conditions and the better lifestyle needs we, as customers expect the best for us, specially our living conditions. Technology here comes into the picture and helps us grow. A dynamic website today becomes a must for your business.

Why do you need a website for your real estate business?

Online brochure

Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential broker/buyer can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website. This makes the websites better than brochures.

More customers

More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie. Below we can see how the growth of internet users which is ultimately affecting the Real Estate business. 

Internet Users across the globe, real estate, wordpress for business

Internet Users Across the Globe

Real estate business through internet, real estate, wordpress for business

Affect of internet on Real Estate

Business value

Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.


By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.

To show off

You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.

24 hours per day

Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.

Communication with customers and employees

By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content. Employee Engagement is a benefit which can be gained by websites.


The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.

Instant credibility

Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well-structured website you can foster instant credibility with anyone. You can get the ultimate proof that you get the real deal.

Websites today are considered the way forward. They are the first tools for any kind of business, and thus they are considered one of the best ways to grow reach and visibility in the market. Keeping in mind the above we clearly also get how can you as a broker, aspiring buyer, or an agent can benefit in your business and field through the concept of have a website of your own.

How WordPress can be of great help for real estate business?

Largest community and most number of users

WordPress’s quality is useful for you as a web site owner for 3 main reasons:

  •         It’s open source; that means that many thousands of developers will contribute to up its quality.
  •         It’s noticeable and popular, on a really giant scale.
  •         The marketplace for plugin developers and theme designers is powerful and profitable.

 WordPress is Not Just For Small Businesses

Some of the world’s most successful businesses and highly-trafficked websites use WordPress. Some notable WordPress users:

companies using wordpress, wordpress for business, real estate

…And many more.

WordPress is Easy to Learn

You can get an initial web site up in about 5 minutes, which often includes setting up the hosting account, depending on the provider. Of course, there’s the data integration, customization, branding, content creation, SEO and copywriting that needs to happen, in addition to all of the additional technologies one may want to integrate. But when you think about it, a simple website that’s ready for you to add content via a world class CMS in about five minutes is astounding.

For technical help, you can always engage a professional wordpress developer . 

A WordPress Website Can Do Almost Anything

wordpress help for real estate, real estate, wordpress for business

Few ways in which wordpress can help Real Estate

Websites with Blogs Can Drive More Traffic

Generally, a website without valuable content has a hard time generating traffic. There are some exceptions to this rule, but for the most part, adding a blog to your site can help you provide the answers that your consumers are looking for and build trust with your audience.

A blog with WordPress can make you an SEO super star, in part because of the built-in blogging components but also because of how it manages content, including meta tags (via plugins) and consistent customizable slugs (via the page URL) to make sure keywords get into the right places. Study Shows Business Blogging Leads to 55% More Website Visitors.

Content is At Home in WordPress

With WordPress, it’s very simple to add posts, pages, photos, listings, videos, music, etc. You name it, if the content can be consumed on the Internet, you can add it to your WP site. The trick is to make your content engaging, relevant to your target audience, and optimized for your desired keywords. If you consistently make lots of great content and develop inbound links, you’ll improve your organic search results like the pros do.

Managing Multiple Sites is Easy with WordPress

For those looking to create a network of sites to expand their audience reach, there’s WordPress Multi Site, which allows you to maintain multiple sites from a single administration panel. It’s great for anyone that runs more than one site or blog and would like the simplicity of logging in and administering them all from one place. This is especially helpful if these sites share content, templates, or plugins. One installation means less work and less time to create and manage related content and teams.



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Want to flurish your Real Estate business? Want help in setting up your very own WordPress website? Contact us!

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