The Music Industry has been growing at a never-ending pace. It is easy to reach a lot of listeners, thanks to the internet. Social media has empowered musicians to market themselves well today. As a result, there is an ever-increasing competition too. Which makes them strive to make a presence for themselves on the web. To beat this competition, websites for musicians are a necessity. They help musicians to stand out from their rivals. Websites also make it easy for the fans and followers.  The information and content are available at one place

Why use WordPress to build websites for musicians?

The WordPress makes it easy to make any changes, especially to the content.

Easy to use – Themes & Plugins enable you to do everything possible to a website. For example- from getting leads to arranging concerts.

SEO– The built-in codes and features help in an optimization of content. This which makes your presence on the web worthwhile.

Best Content Management System – The content can be modified. It doesn’t need any expertise in website development. The system’s change is for the better understanding of the users.

Secure payment and E-commerce –WordPress allows you to have secured payment gateways.

What makes a good website for musicians?

Musicians want the whole world to listen to their amazing music. They want the listeners to buy the music. It will help them to support themselves while they create more of the awesome music.

Content (Music)

The websites for musicians should feature everything about their music. The visitors must be able to listen to their music no matter what part of their website they are browsing. The music player should be able to play songs in the best quality possible. This will make the listeners happy, and make them buy the music.

Plugins –  Compact WP Audio Player

Videos are the most trending content on the internet. People love watching videos. The musicians should feature all their videos, the more the better.

Plugins – WordPress Video Gallery

Biography

The musicians should take some time to write about themselves. They should provide all the information about them. They should mention their achievements and albums they have released.

Social Media

You should provide links to the social media channels that you use. The links to the songs on various music streaming services will also be useful to the visitors. The posts on the social media should also have links to the website. This helps in directing the fans to the website.

Plugins – Share This

Contact Information

The websites for musicians should contain the contact details. The visitors can book a show, conduct interview, write, or collaborate with you. It’s important to have a contact page so that people can reach you.

Plugins – Jetpack

Calls to action

The visitors should be able to buy the music or book the show/event. Whether you want to sell more music or book more shows, the important thing is how easy it is to make the buy.

Plugins – WP e-commerce

What Should The Website for musicians Include?

Alteration of a Musician’s Website should have the following in mind:

  • Latest news
  • Upcoming shows and events
  • Blog: opinions, behind the scene stuff and social networks
  • Merchandise: full online store
  • Media: pictures, videos, and other rich media content
  • Story and bio: about the band and members
  • Community Forum
  • Mailing list/Newsletter system

The latest trend in music and digital medium, with respect to Musical Concerts. (Read More)

  1. Your events need to be easily accessible on mobile
  2. You should be using more videos
  3. Let your attendees communicate
  4. Wearables and Push-notifications will change the event experience
  5. Usage of more pictures in your communications
  6. Millennials (age group-15-35) will be increasingly important for your success
  7. Make the experience worth sharing
  8. Take the event experience online

Ways to generate leads for websites for musicians? 

Keep it clean and clutter-free. Is your band’s website packed with pictures, links, and paragraphs upon paragraphs of copy? A clean, professional website will always win over one jam-packed with content. So try scaling back on the excessive imagery, shorten up any particularly lengthy paragraphs, and avoid background patterns that may be too busy.

Make direct contact. This one isn’t just a tip, these days it’s a must. Put a contact form on your homepage or in a clearly marked “Contact” section, so that visitors have a way of reaching you that’s so straightforward, they’ll have no excuse not to request a quote right then and there.

websites for musicians, lead generation

How responsive websites generate leads Source Credit: SEOcial

Show ‘em your street cred. That is to say, display reviews from past clients. Positive reviews and quotes are something every prospective client is going to want to see. However, consider the fact that many have grown wary of potentially phony online testimonials. Make them hear the music. That attract them more.

State the obvious. You may think that it’s a given that the majority of musicians are willing to customize packages for their clients. The clients themselves, however, may not realize that. Go on and spell it out for them! We encourage all of our members to create special offers suited for their different demographics.

Turn looking into booking. You could have the snazziest site in the world, but if it doesn’t result in a steady stream of new leads, then what’s it really worth? Pair a uniquely designed Bandzoogle website with the booking capabilities of a GigMasters profile and you’ll have the perfect setup cashing in on traffic and maximizing your lead potential.

Tell the Story of Your Album.  People connect with stories. Interview your band mates. Interview your fans. Use video, blog posts, Newsletters, Facebook, Twitter and other means to share bits and pieces of the album making process. This will imbue your album with more value and increase sales. Plus good stories are contagious and can raise awareness and create new fans.

Content marketing is the new trend of marketing today.

 

websites for musicians, lead gerenation

How to create leads? Source Credit: Devopsinfographics

Top 5 Best musician websites and uniqueness of the same?

  1. Soundgarden

websites for musicians, top 5 websites

The striking cover image and clean layout make their site really stand out.

  1. Plants and Animals

websites for musicians, top 5 websites

A level of visual interest is achieved on the website for Plants and Animals, using a photographic background and bold typographic links. Notice the ability to view photos, subscribe and “listen to tunes” all of which keep website visitors engaged in the website.

  1. Paolo Nutini

websites for musicians, top 5 websites

Paolo Nutini’s music is matched with a rather unique,  slightly “vintage” style look. It’s made much more appealing by the use of illustrated typography and hanging frames which are brought to life by being different sizes and unaligned., A forum adds a level of social interaction between fans on this website.  A storefront selling the band’s schwag creates an additional revenue stream and increases loyalty.

  1. Bruno Mars

websites for musicians, top 5 websites

A simple grid-based layout and intuitive navigation work well for the singer, songwriter, and producer Bruno Mars, allowing you to gain quick access to important information and stay up to date via links to social networks. Lots of multimedia on this site, which creates a feeling of being at a Bruno Mars show.

  1. The Specials

websites for musicians, top 5 websites

A simple, straightforward design with a checkered pattern stripe at the bottom of the page is all this website for The Specials needs to get their music out there. The Specials blog has been maintained for three years, announcing upcoming events and giving a behind the scenes look at what it’s like to be Special.

[content_band inner_container=”true” no_margin=”true” padding_top=”0px” padding_bottom=”0px” border=”none” bg_color=”#e5e5e5″]

As a Musician make your website more effective. Comment below to know more about WordPress. 

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[/content_band]

 


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