Insights

According to a Gartner report, the number of people involved in a purchase decision increased from 1-2 to 7-8 in a typical small business. This essentially means acquiring B2B customers […]

How is customer acquisition for SaaS companies different? According to a McKinsey report, a software company growing annually, even as high as 20%, is highly likely to go out of […]

All marketers know that a good brand strategy can directly impact the company’s bottom line. While numerous international brands serve as a benchmark, Indian companies are not far behind.  Here […]

Brands are not built overnight. It takes time and effort to build a good brand. More importantly, it needs a thorough brand strategy. Investing in a brand strategy is the […]

Businesses that have expanded their reach in different countries and established customer relationships in many parts of the world must have Payment Gateway with Multi Currency Support. Multi Currency Payment Gateways let merchants offer their...

People process loads of information on the web every day, and this, of course, affects how they expect news website designs to behave.

We've developed a simple and elegant Whatsapp plugin that you can add to your website. If you want to see a demo, view this page on a mobile phone and tap on the Whatsapp icon.

Google has a big stake in ensuring that your website is up to current standards. Google search indexes web pages to make it available to those looking for information. In order to do that well,...

Good communication tools help employees and managers to get their work done according to time and budget, as they are able to soundly relay their objectives,

What a year it’s been! I’m sure most of us would be glad it’s almost over.  Here’s my valiant attempt to summarize this eventful year. 2020 review has been unlike […]

Building and managing a website is a huge task that would hardly be feasible without the aid of a content management system (CMS). There are dozens of great commercial CMS for publishers out there, and...

WP Rocket is one of the leading performance optimization plugins out there. It takes care of some of the most tedious and sometimes boring parts of making a website performance. […]