Insights

When traveling to a new place, you check the distance. On the way, you keep reviewing the distance still to cross to gauge how many hours of travel are left. […]

Did you know that 68% of online experiences begin with a search? It is no surprise that improving Google ranking is a key goal for businesses.  Google has become a […]

Despite the recent shutdowns and funding crunch affecting the startup ecosystem, digital commerce has established itself. E-Commerce in India is growing at an astounding rate and is

In website governance, a content audit is the process of evaluating content elements and information assets on some part or all of a website…

Before you can effectively conduct a digital audit, there are three things you need to determine: what it is, why you need one, and who is responsible for conducting it. Once you’ve determined the answers...

Creating a brand position can feel overwhelming. This blog post is a roadmap on how to make a brand positioning statement. We will run through different tactics and strategies for […]

“Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility.” The first step towards brand consistency is knowing your brand position. This article will […]

Brand Positioning Examples of FAANG companies Who are the FAANG companies, and why are marketers obsessed with them? As some of you might already know, FAANG comprises Facebook, Amazon, Apple, […]

In website governance, a content audit is the process of evaluating content elements and information assets on some part or all of a website - Wikipedia

Did you know that traditional marketing is 62% more expensive than content marketing? Additionally, content marketing can generate up to 3 times more leads too! What is content marketing, and […]

If you are a digital marketer, you have probably heard the phrase, “If the content is king, engagement is queen.” Content marketing today involves a lot more than just creativity […]

The Importance of Content Marketing Content marketing is no longer just – using content as a marketing tool. It is acknowledging that the audience has evolved. Just churning out content […]