Insights

Before you can effectively conduct a digital audit, there are three things you need to determine: what it is, why you need one, and who is responsible for conducting it. Once you’ve determined the answers...

Creating a brand position can feel overwhelming. This blog post is a roadmap on how to make a brand positioning statement. We will run through different tactics and strategies for […]

“Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility.” The first step towards brand consistency is knowing your brand position. This article will […]

Brand Positioning Examples of FAANG companies Who are the FAANG companies, and why are marketers obsessed with them? As some of you might already know, FAANG comprises Facebook, Amazon, Apple, […]

In website governance, a content audit is the process of evaluating content elements and information assets on some part or all of a website - Wikipedia

Did you know that traditional marketing is 62% more expensive than content marketing? Additionally, content marketing can generate up to 3 times more leads too! What is content marketing, and […]

If you are a digital marketer, you have probably heard the phrase, “If the content is king, engagement is queen.” Content marketing today involves a lot more than just creativity […]

    The Importance of Content Marketing Content marketing is no longer just – using content as a marketing tool. It is acknowledging that the audience has evolved. Just churning […]

According to a Gartner report, the number of people involved in a purchase decision increased from 1-2 to 7-8 in a typical small business. This essentially means acquiring B2B customers […]

How is customer acquisition for SaaS companies different? According to a McKinsey report, a software company growing annually, even as high as 20%, is highly likely to go out of […]

All marketers know that a good brand strategy can directly impact the company’s bottom line. While numerous international brands serve as a benchmark, Indian companies are not far behind.  Here […]

Brands are not built overnight. It takes time and effort to build a good brand. More importantly, it needs a thorough brand strategy. Investing in a brand strategy is the […]