Each and every content present on your website, whether it be the home page, your landing pages, or your blog post must be audited for its content. While we work on our blog posts there are a set number of important characteristics of a blog we keep a keen eye for:
- The headline
- Meta Description
- Main focus of the post
- The target audience
- Focus keyword and the density of the keyword
- The blog tags and category
- The kind of content we make
- The links in the post
Given these are taken care of before publishing the blog post after the post is live you can start taking a look at the social shares, page views , and visitors.
Now you might think that it would be the most tedious job to make a spreadsheet and then log all the content, the URL, the details of each one, and the final statistics. But the truth is it is not that a strenuous job, moreover it is necessary and rewarding to have a website content audit done.
The reason this is important is because the content of your website is the most important factor in your website’s existence. To be blunt, your content is your website. That’s why a content audit matters. It’s about improving the very soul of your website – its content. Neil Patel
Website content audit is necessary for a lot of reasons.
- You must check the content consistency, flow and quality.
- The content must keep up with the standard template and style guidelines.
- You need to bridge the gap between the content you would like to publish and content that already exists.
- Your content must be constantly revised and kept up to date.
- Eliminate any duplicate content.
- Check if the content keeps up with the SEO standard, the focus keyword is unique for each post, and has a good density throughout the post.
How do you go about website content audit?
There are a number of tools you can use to help with the content auditing.
For URL gathering
Create a spreadsheet and add all the necessary columns such as the topics mentioned under the blog creation process. Use the above tools to gather information and keep updating the sheet to do the audit.
This is a part of our Audit Series: also see SEO site Audit
What would you add to the steps to website content audit? Let us know in the comments.