Insights

Why you need a website if you're a video blogger? A great for beginners or advanced users to help edit the video for different sites such as YouTube, Dailymotion, Vimeo, Flickr and more. They have...

Information architecture deals with structurally organising your website content so as to help visitors complete their tasks easily and efficiently. A website is said to have poor information architecture if the visitor cannot find what...

Great content is a key feature for your web content. Copywriters are a great asset to your content strategy. You need to work in sync with each others style and find a common way to approach...

There are great WordPress plugins you can add to your website to make it more functionally equipped. Some specific plugins you can add for a particular needs, such as for social shares, SEO, contact forms,...

The influence of color is the most important marketing tool. It accounts to why someone will pick a product or click on a particular button online. Having said that, these personas will have a particular...

As of this year, there has been a steady increase in the number of  hotel bookings done online than previously. 2014 had about 43% bookings in the US and 45% in the Europe all done...

Without having electronic transactions how will your business grow or survive? With online shopping and e-commerce booming at such a high rate, it only seems obvious to choose the best platform for your website.

What if you are a corporate website? You do not have to have a very mundane grey style to it. Some of the great corporate blogs are very attractive and create great first impressions. Corporate blog design is...

Choosing hotel WordPress themes can be hard. Here is our curated list of the top 10 WordPress themes for your hospitality business. We looked at responsive themes which had some of the following features that...

While you are at your website development journey you would reach a stage where you'd have to select a theme for your website. WordPress offers a wide range of themes to choose from. But the...

The employees are a vital part of your organization. So why not involve them in your content marketing journey? Get them more involved in the inbound marketing circle. Let's discuss three aspects to employee engagement...

Gamification is the use of the game design concepts in non-game environments to enhance user engagement. Games have been popular among the masses for centuries.